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ABOUT DJEEG'N

About djeeg'n and Aissata Ba
DJEEG'N is a womenswear brand launched in 2014 by Sénégalese- French born designer Aïssata Ba.
The DJEEG'N collection epitomizes playful sophistication and has been described as a fresh, modern take on respected classic silhouettes. Each piece derives inspiration from creative director Aïssata Ba 3 ethnic sagas: Her Sénégalese roots, her Parisian upbringing and her New York experience. The designer's passion for culture is seen through her usage of distinctive tie and dye techniques made in Sénégal mixed with modern styles.
The DJEEG'N brand is created for each woman's unique Body shape and Beauty. Its modern interpretation and multi-cultural approach pushes the limits of contemporary fashion while providing sustainable employment opportunities to local Sénégalese artisans.
The woman wearing DJEEG'N possesses the same qualities that the brand brings to each piece; Femininity, Strength and Confidence because Aïssata's belief in embracing woman's natural abilities such as self-confidence has inspired and shaped our customer's mind to also believe in our statement:
I am happy, I am fabulous, I am confident!
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DJEEG'N pronounced |Jee-gan| is inspired by the wolof term "Djiguën" meaning WOMAN